The timeshare industry has long been known for its aggressive sales tactics and outdated model. Despite this reputation, a recent report claims that the average age of today’s timeshare owner is a surprising 39 years old. But is this really a sign of a rejuvenated industry, or just clever marketing spin?
We reported last year how the timeshare pitch claimed to be a hedge against inflation, despite being more in the long run then just booking the hotel room online. Marriot is now claiming to “embark on a multi-year imitative” they call Vacation Next. The goal is to appeal to Gen-Z before they have a chance to learn what the Timeshare industry really is.
One of the biggest misconceptions about timeshares is that they are cost-effective in the long-term. While it may be said by sales reps that owning a timeshare can save money on booking rooms in better hotels with more space than a traditional hotel room, these benefits (even if they are true) are far outweighed by the exorbitant upfront costs, mortgage payments and ongoing maintenance fees associated with timeshare ownership.
Furthermore, the supposed “flexibility” of timeshare ownership is often nothing more than an illusion. Many timeshare owners are locked into rigid vacation schedules (like 11 months advanced booking) and have little control over when and where they can take their vacations (lack of availability). Often, to get the “true value” of your timeshare, you will have to pay more money. You can read about that tactic here: https://theabramsfirm.com/secret-profits-how-booking-companies-manufacture-restrictions-on-use-rights/
The truth is that the timeshare industry continues to prey on unsuspecting buyers, using high-pressure sales tactics and misleading information to push their overpriced and inflexible products. It’s time for consumers to see through the shiny new marketing campaigns and recognize timeshares for what they truly are: a costly and restrictive vacation option.
In conclusion, the recent reports of rejuvenation of the timeshare industry, is not a sign that young people loving timeshares, but rather is just clever marketing in an industry known for using aggressive sales tactics to attract younger buyers, but the issues with timeshares remain the same.